Purchase Data Are at Core of Outcome-Based Marketing: Affinity Solutions’ Damian Garbaccio
NEW YORK – Measuring business outcomes is a key part of helping marketers to understand the effectiveness of their advertising … source
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
SAN JUAN, Puerto Rico – Marketers for years have fretted that they weren’t sure whether their advertising was working. source
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DISH Media Sales Plans 'Turnkey' Programmatic Solution For DISH, Sling Inventory
To compete with digital video giants, TV operator DISH has adopted the mantra of offering easier and faster advertising buys … source
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Digital Programmatic Disciplines For Television Are A Game Changer: DISH/Sling's Adam Lowy
MIAMI – With addressable and programmatic advertising converging in the form of OTT television, expect a lot more one-to-one … source