Brand marketing should also drive sales
Investing in a top-of-funnel marketing channel like TV advertising can feel intimidating to many brands, especially if you’re only … source
Brand marketing should also drive sales Read More »
Growth requires brand awareness and affinity
The debate on brand awareness vs brand affinity is missing the point: both are essential for brand growth. #shorts #marketing … source
Growth requires brand awareness and affinity Read More »
High brand affinity doesn’t always drive sales
Brand affinity should always be paired with relevance to your consumer’s lifestyle. #shorts #marketing #brand #brandawareness … source
High brand affinity doesn’t always drive sales Read More »