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Marketing Bow-Tie vs. Marketing Funnel: How to Impact Revenue with Data Visualization

Marketing Bow-Tie vs. Marketing Funnel: How to Impact Revenue with Data Visualization

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Too many marketers are trapped in thinking metrics from the vertical funnel will always translate to more customers and revenue. source

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B2B SaaS Marketing Strategy with Jonathan Cronstedt

B2B SaaS Marketing Strategy with Jonathan Cronstedt

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With a unique set of insightful metrics and a strategy that looks beyond the performance of individual campaigns, the SaaS … source

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