Lecture 41 : Sales Promotion – Part I
Sales promotions consist of all the incentives offered to customers and channel members to encourage product purchases. source
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Lecture 37 Personal Selling and Sales Management Part 1
This module explains the nature and scope of personal selling and sales management in marketing, and the two types of personal … source
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Lecture 38 Personal Selling and Sales Management Part 2
This module discusses the major functions of sales management and the three steps related to these functions in the sales … source
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Lecture 34 Advertising, Sales Promotion, and Public Relations Part 2
This module describes the steps used to evaluate an advertising program. It also defines sales promotion and different types of … source
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Lecture 33 Advertising, Sales Promotion, and Public Relations Part 1
This module distinguishes between product advertising and institutional advertising and the variations within each type. source
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Lecture 31 Integrated Marketing Communications and Direct Marketing Part 1
This module explains the role of marketing communications and the concept of integrated marketing communications. Further … source
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